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Product — Conversational Marketing Intelligence

Seven BI reports.
One Slack message.
Zero dashboards opened.

We built a system that connects a company's live analytics warehouse directly to a Slack bot — so anyone on the team can ask a plain-English question and get a formatted, source-checked answer back in seconds, on a schedule or on demand.

Multi-warehouse (Redshift + PostgreSQL) 50+ live query tabs Scheduled & on-demand delivery
#marketing-intel
RL
Rich 10:42 AM
@marketing-intel how'd the LA store do yesterday vs target?
MI
marketing-intel 10:42 AM
Pulled from Retail Intelligence, store-aggregated before analysis:
LA — 153 orders / 365 units
Gross receipts: $6,640.15 ▼ 6% vs. daily target
Discount rate holding steady vs. 7-day avg
The mechanism

What happens between the question and the answer

The bot isn't just forwarding a prompt to an LLM. Each question is routed to the right warehouse, the raw data is aggregated in code before any model ever sees it, and the response is checked against source-of-truth numbers before it reaches Slack.

01 — Ask

Natural language in Slack

A team member asks a question in plain English, in-channel or by mention. No query syntax, no dashboard login.

02 — Route

Report & warehouse routing

The request is matched to the correct report — Sales, Marketing, Retail, Product, or PO — and the correct backing warehouse.

03 — Aggregate

Pre-aggregation layer

Raw multi-row report data is summarized in code first — never handed to the model unaggregated — cutting token volume roughly 95% and removing floating-point drift.

04 — Reason

Claude analysis

Claude interprets the pre-aggregated summary against the actual question, flags anomalies, and drafts the response.

05 — Deliver

Formatted Slack reply

A clean, formatted answer posts to the channel — on request, or on a standing daily/weekly/monthly/quarterly schedule.

Under the hood

Built on infrastructure the team already trusts

Nothing exotic — a small set of well-understood tools, wired together with a routing and aggregation layer that does the actual heavy lifting.

Analytics

Mode Analytics

Redshift and PostgreSQL reports as the single source of query logic.

Interface

Slack Bolt (Node.js)

The bot lives where the team already works — no new tool to adopt.

Reasoning

Claude

Interprets pre-aggregated data and drafts the natural-language response.

Hosting

Railway

Runs the bot, scheduler, and a native Postgres store for scraped data.

Source data

Sweed POS replica

Read-only retail replica treated as ground truth for store-level revenue.

Collection

Playwright (Python)

Scrapes third-party marketplace listings into a structured Postgres table.

Scheduling

Custom scheduler

Tiered digest cadence — daily, weekly, monthly, quarterly — offset by domain.

Delivery

GitHub / CI

Version-controlled, reviewed changes before anything reaches production.

Engineering decisions that mattered

The details that keep the numbers honest

/ 01

Math happens in code, not in the model

Letting an LLM sum raw multi-row rows produces silent floating-point drift at scale. Every report pre-aggregates in JavaScript first — the model only ever reasons over verified totals.

/ 02

Every field is verified against source of truth

Each new report is validated tab-by-tab against the underlying POS export before it's trusted at scale — canonical field definitions are locked before rollout, not after.

/ 03

Built to survive rate limits, not just avoid them

Sequential processing, staged delays, and exponential backoff mean the system degrades gracefully under load instead of failing silently.

Built to grow

Designed for one store. Proven at five. Built for sixty.

The same replica-database pattern that powers today's retail footprint is the pattern for the next one — no rearchitecture required to add a market.

7
Live analytics domains — sales, marketing, growth, retail, product, drop-off, PO spend
50+
Query tabs served through a single conversational interface
5→60+
Stores today, with the next market's rollout following the same connection pattern